Performance
- When video mainly consists of artists performing in the video
- No narrative or any other scenes
- Allows the target audience to engage with the video
- To make it interesting to watch costume and lighting is used to display the performance in a creative way
Narrative
- Follows a storyline
- 2 types: Narrative Linear (1) & Fragmented Linear (2)
(1) Starts a storyline at the beginning, goes on through the middle, and ends at the start; It plays a story from the start to the end.
(2) Fragmented Linear does not do this.
Mixture
- A combination of performance and narrative
- Can be made more interesting and enjoyable to watch
Cameo
- A band or artist features in the narrative but does not perform
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