Statement of Aims first draft

Statement Of Aims 

In my cross-media production I plan to use media language. As seen in the music video Wings by Little Mix, I will be using collage shots where there are 2-3 different shots combined on the screen of the band members at the same time. This will allow the audience members to have a good look at the band members in more of a creative way. I am planning on using filters to show a variety of colours and textures. The lyrics in my song consist of how vulnerable and scared the girl is due to bullying. ‘It’s like your light went out’ This could imply that the girl has lost her confidence, strength and self-esteem due to recent events. In my music video I will be using a visual of a candle to portray this.  

In my music video I intend to construct representations of individuals, groups and issues/ events. My first construction will be of an ongoing issue apparent all around the world which is bullying. Bullying will be the narrative and has become very common throughout the world and I believe addressing this issue will bring more awareness. Across my research I have not come across an Asian girl group. Therefore, it was important for me to include this racial group as I did not want to be stereotypical and have an all-white girl group. My music video will include the young generation and they are seen to be carefree and wreck less. I will challenge this stereotype in my video as they will not be portrayed like this.  

The way I will be targeting of audience in the category of young adults between the ages of 16-21-year old's is by including elements to which they can relate to. For example, as my location is set in school people in that age group will find it a lot more interesting to watch in comparison to the older generation. Pop genre is mostly listened to by this age group therefore the people in my music video will be wearing costumes that are age appropriate to reflect the lives of my target audience. 

My production of a music magazine will confirm to its industry context. This will be done so by including features of magazines like Pull quotes, stand firsts and a masthead. It will also have the bands social media tags for audiences to connect with the media products the band produces which links to Shirky’s theory of mass amateurisation. In my magazine I have included an article where the band are being interviewed. The questions are to do with the narrative of the video and are appropriate. I will be using pull quotes which are fun and quirky.  

My cross-media production will demonstrate digital convergence as there will be advertisement on social media. Again, on the music magazine having social tags will allow interaction of the target audience and the band. Furthermore, at the end of the music video I will also be including tags to increase the following on the different social media platforms.